In this article, you’ll learn the fundamentals about creating your own branded products and developing amazing packaging also.
Why It’s Essential To Dominate Your MarketPlace
It’s really essential being able to dominate your marketplace and quickly capture your audience and make lots of sales 🙂
There’s a really good book that we’ll recommend you read, it’s called ‘Positioning: The Battle for Your Mind’ which you can buy on Amazon for about $10.
It’s a very very good book and it goes into depth about how to position any kind of a product so that you can help yourself get more sales and dominate your marketplace, so we would definitely recommend that you read that!
TIP: We wholly recommend reading ‘Positioning: The Battle for Your Mind’, you’ll quickly learn how to dominate your marketplace and get more sales 🙂
Why Is Branding and Positioning So Important?
So why is positioning and branding so important for this business model?
Let’s look at the reasons:
It can give you an edge over your competition and allow you to get a foothold in your market, and eventually DOMINATE your marketplace.
There are more and more sellers on Amazon these days but the good news is that most of them have no idea or don’t pay much attention to the branding and positioning topic so it gives you the opportunity to actually dominate the marketplace just because of that.
If you think of some brands that just have their positioning well dialled in, for example Bose speakers or Apple computers, these are brands that are recognized as being high quality specialists in what they do and that is essentially what we want to do as well.
It doesn’t matter if you’re selling some kind of a yoga product, some kind of electronic product, or some kind of garden tool, you can absolutely position yourself to dominate 🙂
Why You Can Charge More With Good Branding and Positioning
Good branding and good positioning allows you to charge more which means you can make more money and it will also help you get more reviews.
There are countless reasons why it’s so important that you put a little bit of time and effort into this because it’s really going to help your business.
Bear in mind you don’t have to be an expert in branding or in packaging, or positioning or anything like that. If you just do the basics well, you’re likely to be ahead of your competition.
Further Reading
When setting up your Amazon business, you’ll need to choose a name for your company and also for your new brand name, so it’s time to put your creative thinking caps on!
In the following article, ‘Choosing The Right Company & Brand Names For Your Amazon Business’, we’ll talk about the difference between brand and company names, why your brand name doesn’t have to be explicit, and we’ll also share our top tips for finding a really great brand name for your Amazon business.
The logo is the most important part of your brand, so in the following article ‘Building Brand Awareness Using Your Company Logo’, we’ll show you how and where to get your logo developed.
Our Thoughts
In this article, we’ve looked at why branding and positioning are so important.
Remember, you don’t have to be an expert in branding or in packaging, or positioning or anything like that. If you just do the basics well, you’re likely to be ahead of your competition.
Not only is it important to dominate your marketplace, but by doing this, you can quickly capture your audience and make lots of sales 🙂
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Tehmina Zamir is a Content Manager at Blackbird Suite. With 5+ years experience in the multiple-niche industry, she writes action driven marketing sales copy to help millions of Amazon sellers grow their business at a rapid rate. She is also an author of Global Patient Transfer, Gooline Space, Healthwiz360 etc.